Emerging Interest Looks Deeper

  • January 9, 2003
Emerging Interest, the two year-old company that introduces new digital marketing media technologies to corporate and agency advertising executives, has announced a new series of road shows that will concentrate on specific emerging digital marketing platforms such as Email and Wireless. For its Wireless Marketing Road Show, to launch in February, Emerging Interest and three to five best of breed wireless marketing vendors will examine issues surrounding wireless advertising, presenting new ideas through case studies, demonstrations, and some projections for the future. Normally, Emerging Interest’s more than 110 annual road shows present a variety of new digital marketing technologies helping corporations and their ad agencies sort through the most appropriate and effective applications for specific online campaigns. The company says that these new, more vertical shows will have a narrower focus, but will deeply mine each platform for the truly valuable nuggets.
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