"The music industry will be watching to see whether Steve Jobs & Co. have discovered a way to quell the deep anxieties of the music biz while creating a flexible,
easy-to-use service that isn't too expensive," it writes. Put another way, "With a big enough checkbook, anyone can get a deal with the record labels," says Michael Robertson, founder of an unlicensed
cloud music locker called Mp3tunes.
Either way, "Apple's music service ... might well represent the future of recorded music," Bloomberg Business suggests. "Armed with licenses from the music labels and publishers, Apple will be able to scan customers' digital music libraries in iTunes and quickly mirror their collections on its own servers."