• July 16, 2003

Organic Style has grown its frequency to 10 times a year from six times a year, parent company Rodale announced yesterday. The magazine has also raised its rate base to 750,000 from 600,000, marking the third such increase since the title debuted in September 2001. In a press release, Organic Style publisher Bernadette Haley said the moves were made in response to reader and advertiser demand. "By all measures, from reader satisfaction to advertiser support, Organic Style is in a prime position for growth," she said. "We are responding to the large numbers of women who tell us that they want more of what we're offering. So this growth is truly a reflection of their support and advertiser recognition that there is a vast and underserved audience of women that we are speaking to." A recent subscriber study conducted by Erdos and Morgan found that 88% of Organic Style's readers expressed strong satisfaction with the magazine; those readers said they spend almost two hours with each issue. Among the advertisers the magazine has added in 2003 are Procter & Gamble, Estee Lauder, Johnson & Johnson, Nissan and Kraft.