"With a sea of content available, there is increasing money flowing to start-ups that can help developers and publishers get their apps recognized and downloaded
by consumers." The funding should help Appsfire grow its business, largely through partnerships with publishers and developers, as well as hiring.
Since launching its first app last summer, Appsfire claims to have accumulated 2 million users worldwide. The platform can also be used by developers and publishers to market their apps to consumers. To date, partners have included Barnes & Noble, Paramount Pictures and Spotify.