• July 17, 2003

Empower MediaMarketing announced it will handle media planning and buying for Chattanooga, Tenn.-based Chattem, Inc.'s pHisoderm brand. The brand's product line includes acne and facial wash products. Media spending was not disclosed. Advertising creative development and production for pHisoderm is handled by The Johnson Group, Chattanooga, TN. Susan Bentzinger, senior vice president/partner for Empower, said: "pHisoderm is one of the great skin care brands on the market and we look forward to working closely with Chattem to add new success stories to the product's history." Chattem's products target niche market segments. ItsOTC health care products include: the Gold Bond line of medicated powders, creams and lotions and topical analgesics including Flexall, Sportscreme and Aspercreme.