Ford Runs Promotion At Internet Week

June 6, 2011

Ford has a big presence at Internet Week in New York. The automaker is running a promotion for attendees using QR (quick response) codes. The "Ford Focus Hunt" uses a new QR code each day of the week, each code corresponding to a badge highlighting different features of the 2012 Ford Focus.

The goal for participants is to collect all five of the badges by scanning their respective QR Codes. When an attendee gets all five they are entered to win Ford's IWNY Prize Pack, comprising two tickets to the Webby Awards, a one-night-stay in a suite at the Roger Smith Hotel, and a chauffeured ride to the Webby Awards in a 2012 Ford Focus.

Ford also has several vehicles on the floor at the Internet Week headquarters. -- Karl Greenberg

automotive, internet week

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