• by June 6, 2011

Big Fuel, the New York-based social media and branded content agency, announced the acquisition of Apex Exposure, a Brooklyn-based digital marketing firm.  Since January, its CEO has been Kirshenbaum Bond Senecal co-founder Jon Bond. Terms of the deal were not disclosed.

Apex's six full-time Apex Exposure employees are joining Big Fuel.  They include Apex co-founders Ben Luntz and Josh Scheiner, who were named group directors of Big Fuel's distribution group, with 20 total employees.

The distribution side is a major piece of the pie for Big Fuel, which bills itself as "one part marketing company, one part entertainment company, and one part distribution company." "Ben and Josh will play an integral role in ... providing the industry knowledge to help build a robust distribution network," Bond stated. Big Fuel's Web site defines these distribution outlets as "targeted communities, blogs, influencers, publishers, social networks and platforms."

The site lists various Big Fuel clients, including Colgate-Palmolive and Neutrogena. Big Fuel stated that Apex has worked with "various clients including representatives from Warner Music, Nike, and Target."

And Scheiner was quoted as saying that Apex Exposure had several other acquisition suitors, but chose Big Fuel largely due to its "deep understanding of social-media best practices."