Advertising revenue in the technology magazine industry as a whole is down over 4% from this time a year ago, according to the Publishers Information Bureau. However, IEEE Spectrum's first quarter advertising revenue is up 19% over the first quarter of 2000. Additionally, according to the Media Industry Newsletter's Monthly Boxscores, IEEE Spectrum's ad revenue is 30% higher this month than in March of last year. This figure is particularly noteworthy when compared to the status of other technology magazines for the month of March.
- Anya Khait