Group M Introduces Anti-Piracy Policy For Digital Buys

  • June 8, 2011
GroupM has adopted a new digital media buying policy. The new policy includes anti-piracy language for insertion orders that prohibits vendors from placing GroupM clients' advertising on sites that support piracy or contain any illegally distributed content. GroupM has also created a list of more than 2,000 U.S. sites identified as containing or supporting pirated content. The list will be updated on a continuing basis. Group M is the parent of WPP media agencies, including Maxus, MEC, MediaCom, and Mindshare.

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