Last week we outlined all the terms and definitions for Ad Coding. This week we explore Program Coding. As with Ad Codes, Program Codes must be unique, permanent, imperceptible watermarking identifiers that offer information about the program -- whether it is local, national, syndicated, cable, broadcast and original or repeat, for example.
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As content platforms integrate it is possible to add links to the program code to take the content user to related information and content on other platforms. This may help pave the way for cross-platform measurement via the Set-Top-Box data.
Program Codes
See also: Ad-ID, Data About Data, Digital Watermarking, Metadata, Program IDs, Watermark
CIMM DEFINITION : Unique identifiers in the audio and video signals that are added to programming and ads that make them easier to track and measure. Also Program IDs.
Program IDs
See also: Ad-ID, Data About Data, Digital Watermarking, Metadata, Program Codes, Watermark
CIMM DEFINITION : Unique identifiers in the audio and video signals that are added to programming and ads that make them easier to track and measure.
Data About Data
See also: Ad-ID, Digital Watermarking, Metadata, Program Code, Program IDs, Watermark
CIMM DEFINITION : In television, usually refers to program genre, source of origination, original versus repeat, etc. (Source: Rentrak)
Metadata
See also: Ad-ID, Data About Data, Digital Watermarking, Program Codes, Watermark
CIMM DEFINITION : Bits and packets of data that can be used for a variety of purposes including market positioning, advertiser commercial tracking, viewership, etc. Data that assigns meaning to other data.
2. The information used in describing VOD assets, including marketing and functional information.
3. Data that's typically used to describe the property of a piece of content such as broadcast programming, VOD, interactive applications, advertising enhancements. (Source: FourthWall Media)