• June 9, 2011

Heineken USA has hired NMA Group as its entertainment marketing agency of record.

For the first time, Heineken USA will have one agency represent the entire brand portfolio which includes Heineken, Heineken Light, Dos Equis, Newcastle Brown Ale, Amstel Light, Tecate and Tecate Light. Heineken has been an NMA client for 13 years.

NMA Group will lead all entertainment initiatives within film, TV, talent and entertainment public relations for the brewery and work collaboratively with Heineken's internal entertainment marketing team in New York.--Tanya Irwin