• by Tanya Gazdik , June 14, 2011

Atkins Nutritionals Inc. is hoping to make a star out of a consumer with a compelling weight loss story.

The Denver-based company is accepting submissions for the contest, which also includes a $5,000 shopping spree as one of the prizes. To promote the contest, Atkins has created a dedicated Web site. The company is also promoting it via social media including Facebook and Twitter.

This is the first time Atkins has hosted a contest, and it will also mark the first time the company has used a consumer in an ad, says Atkins Nutritionals Brand Manager Lisa Wells.

"We are consistently coming across inspiring Atkins weight loss success stories, and want to positively acknowledge those who have transformed their lives by losing weight on the Atkins diet," Wells tells Marketing Daily.

People can submit their Atkins diet success stories during round one (now through June 30) or during round two, which runs Sept. 1-30. One winner from each round will receive a $5,000 shopping spree to the retailer of their choice and will be entered to win the grand prize.

The grand prize includes round-trip airfare for the winner and guest to Los Angeles, two nights lodging at the Beverly Wilshire Four Seasons Hotel, professional makeup and hair for a photo shoot on set with Atkins spokesperson actress Courtney Thorne-Smith and a low-carb dinner for two at Spago Beverly Hills.

The entry process includes submitting a before and after photo and writing a weight loss success story in 300 words or less. Contestants are asked to share their Atkins journey, how they achieved their weight loss goals, what they enjoy about Atkins and what motivates them.

The round one winner will be contacted by July 15 and the round two and grand prize winner will be announced by Oct. 15.

Atkins is a leading player in the $2.4 billion weight control nutrition category. The Atkins Diet focuses a healthy diet with reduced levels of refined carbohydrates and added sugars and encourages the consumption of protein, fiber, fruits, vegetables and good fats. Atkins Nutritionals, Inc. manufactures and sells a variety of nutrition bars, foods and shakes designed around the nutritional principles of the Atkins Diet. The products are available in more than 30,000 locations throughout the U.S. and internationally.