Procter & Gamble Launches App For Grooming

June 15, 2011

P&G Beauty & Grooming has launched a free iPhone and Android app for Clairol, Cover Girl, Olay and Pantene. The app, "My Beauty Advisor" via Densebrain, Inc., lets users look at products, have a digital consultation or browse a free magazine.

The app also lets users read and write reviews. It also has voice and barcode scanning. The former directs to magazine articles. The barcode scanner allows consumers at retail to get product reviews and related articles. The My Beauty Adviser Magazine has articles, video tutorials and trend reports on new products.