Mobile rich media ad provider Celtra has introduced an upgraded
of its self-serve system launched last year. The update to its AdCreator solution provides new features to streamline rich media advertising and eliminate the need for custom
coding. That includes new functionality for optimizing ad placements automatically according to device, more format options such as auto-expand, integrated A/B testing to test creative, and
expanded analytics for interactions within rich media ads.
Celtra's system promises to let anyone quickly build, manage and track rich mobile campaigns via a drag-and-drop process without
requiring installation of any proprietary SDKs. Brands that have run campaigns using AdCreator include Marriott, Evian, Jones New York and Volvo. Competitors that have recently rolled out their own
self-serve systems for rich mobile advertising include Medialets and Crisp Media.