Sun Life Financial Partners With Cirque Du Soleil

  • June 16, 2011
Sun Life Financial Inc. and Cirque du Soleil have entered into a two-year partnership which grants the financial services company naming rights to IRIS, a Journey through the World of Cinema.

The production was created exclusively for Los Angeles and will be presented at the Kodak Theatre at Hollywood & Highland Center, home of the Academy Awards. Financial terms of the deal were not disclosed

Sun Life will receive brand integration across a variety of Cirque marketing vehicles including: use of Cirque intellectual property, marks and logos; prominent inclusion in IRIS' extensive brand marketing campaign; branded on-site experiences and signage at the Kodak Theatre and VIP ticket and customer hosting opportunities.

Under the terms of the agreement, Sun Life is granted the right to include IRIS intellectual property in its advertising, marketing, digital, retail and internal campaigns. In addition, the financial services company will receive above-the-fold brand inclusion in Cirque's media campaign, which includes print, digital, television, radio and out-of-home components.

Sun Life also announced that it will be the exclusive U.S. Insurance partner of Cirque du Soleil as well as an official partner for all U.S. Cirque Big Top and Arena Touring Shows, including Michael Jackson The Immortal World Tour, a 47-city North American arena-tour show which showcases the experience and excitement of a Michael Jackson concert.--Tanya Irwin



Next story loading loading..