Hyundai says as part of the program it will offer a dollar-for-dollar matching incentive up to $500 for a consumer that buys a new 2011 - 2012 Hyundai using their Motozuma account funds as a down payment. Motozuma acts as the facilitator of the down payment at the dealership.
Motozuma says its customers are younger, first-time car buyers. The site also has educational and car-buying tools.