LG Sees Green (Lantern)

  • June 16, 2011
LG Mobile Phones has launched a marketing campaign tied to its placement deal with Warner Bros. movie "The Green Lantern."

The campaign touts the company's Revolution handset, which is one of LG's first 4G-capable phones. As part of the campaign, the company has launched a TV and Cinema commercial that draws a parallel to the Green Lantern's powers (which involve creating any object imaginable thanks to a special ring) and the phone. LG is also making movie trailers, wallpaper and buddy icons available at a microsite, www.revolutionbylg.com.

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