NPR has kicked off a 10-week, 18-city "road show" to sell its affiliates on a new digital plan it hopes to secure public radio's future, reports The Wall Street Journal
. The nonprofit news
organization is trying to persuade its 268 member stations to outsource more of their online operations to NPR by offering them a suite of digital services to expand their Web sites. Traffic to
npr.org has doubled over the past two years. Corporate support generated online has risen 60% over that period, and now accounts for 20% of the group's total corporate underwriting.