NPR Promotes Digital Initiative

  • June 17, 2011
NPR has kicked off a 10-week, 18-city "road show" to sell its affiliates on a new digital plan it hopes to secure public radio's future, reports The Wall Street Journal. The nonprofit news organization is trying to persuade its 268 member stations to outsource more of their online operations to NPR by offering them a suite of digital services to expand their Web sites. Traffic to has doubled over the past two years. Corporate support generated online has risen 60% over that period, and now accounts for 20% of the group's total corporate underwriting.

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