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Blogging And The Quest For Perfection

"As great as they are from a user standpoint, live blogging / tweeting, crowdsourcing and hosting 'experts' blogs bring very little money - if any, to the news organization that operates them," writes Frédéric Filloux. "Advertising-wise and on a per page basis, these services yield only a fraction of what a premium content fetches."

Filloux argues that such efforts do "connect the brand to the user. Therefore, I still believe news organization should do more, no less [sic] of such coverage."

But he's down on journalism that's always in process, as in breaking stories with continual updates that offer plenty of possibility for factual errors, "Personally, I'd rather stick to the quest for perfection rather than embrace the celebration of the 'process,'" he writes.

But Filloux's own "quest for perfection" seems weak. It's funny that his post, a think piece rather than reported news, contains so many typos.

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