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New Intel Ad Redefines YouTube

Intel Asia Pacific has a YouTube video experience called "The Escape." The espionage storyline involves viewers and connects with Facebook, allowing people to employ their friends to help save a woman on the lam.

User interaction lets players make choices and do various things like shoot at assailants and unlock doors. Said Stephanie Gan from advertising and digital at Intel Asia Pacific, "We wanted to connect with consumers in a personal, engaging and interactive way while demonstrating the visual capabilities of the second-generation Intel Core processor family. While YouTube offered the perfect stage for creating this experience, it was important to make some of the interactions social with Facebook integration."

Read the whole story at TNW Social Media »

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