Mike Fleming explains that Google will put the display URL in the headline of a paid-search ad when it gets placed in top position on search result pages. The feature aims to help searchers clearly
identify the brand and the Web site. It's one of several Google features introduced in the past two months that Fleming believes will have an impact on paid-search ads. Other improvements include Call
Metrics, targeting tablets, and allowing searchers to hover over the listing to view the landing page before clicking.
Read the whole story at Search Engine Guide »
