The Association of National Advertisers has announced the date, location and theme for its annual conference. "The Masters of Marketing," scheduled for October 16-19 at the Ritz-Carlton in Dana Point,
Calif., will survey a host of marketing topics, ranging from brand-building to optimization of marketing productivity. The show's first full day will be devoted to "Building Successful Brands," while
days two and three will evaluate "Marketing Innovation and Creativity" and "ROI and Marketing Accountability." Featured speakers include General Motors vice chairman Robert Lutz, Procter & Gamble
global marketing officer Jim Stengel, Office Depot chief marketing officer Jocelyn Carter-Miller and Pepsi-Cola North America president Dawn Hudson. The conference will be emceed by Fox News Channel
personality Bill O'Reilly. For more information, visit (www.ana.net/annualconference).