- PPC Hero, Thursday, June 23, 2011 1:12 PM
Since Excel remains a staple tool for most marketers to track and optimize paid-search accounts, Bethany Bey serves up tips and tricks to boost campaign performance. In this two-part series, she looks
at how to use Excel to project PPC account performance. Bey explains the various parts of the Projection Worksheet and then walks through the steps to fill out the document.
Read the whole story at PPC Hero »
