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Email Campaigns: It's About Time

When it comes to email marketing, timing can either make or break a campaign. Jason Caldwell tells us that data suggests there are specific windows to send emails to achieve the highest open rate. A list of facts and stats to tweet at the end of the post reveals stats such as that consumer promotion emails are best sent between 7 p.m. and 10 p.m., and email open rates and click rates are highest in the early morning during all days of the week, with the weekend the highest.

Read the whole story at KISSmetrics »

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