Report: Early Signs of Stronger Back-To-School Season

  • June 24, 2011
Retailers, hoping for a stronger fall selling season, have more reasons to be hopeful. A new report from School Family Media Consumer Connections finds that 29% of its 1,600-plus respondents plan to spend more on back-to-school shopping than they did last year, with 57% planning to spend about the same. Most say they plan the increases in clothing, and a whopping 75% say they will be most guided by coupons and promotional efforts. They're also planning a more patient strategy, with 38% saying they intend to do the bulk of their shopping after school starts.
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