Puma Showcases Women's Soccer Stars

  • June 28, 2011
Puma is launching a marketing program around its sponsorship of professional women's soccer stars. The effort, via Alloy Digital, "My Day, My Life: Women's Soccer," is a web series centered on four female soccer athletes who will play for their respective countries this month in Germany. The effort supports Puma's Women's Soccer Training line. 

The series features Amy Rodriguez of the Philadelphia Independence, Alex Scott of the Boston Breakers, Canadian player Karina LeBlanc and Marta of the Western New York Flash. The series shows both their athletic abilities and personalities.

The series will air on Alloy Digital Network sites like www.Gurl.com,  www.Teen.com,  www.Takkle.com, and www.Channel one.com. The campaign will feature custom editorial integrations within these environments.

Alloy will include a dedicated social media effort promoting the series and the players through its Facebook and Twitter platforms which include the properties for "Pretty Little Liars" and "Gossip Girl." 



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