• by Joe Mandese  @mp_joemandese, June 29, 2011

Online audience measurement service Quantcast has hired a top Google display advertising executive to lead its product management team, signaling intentions to develop new products and services to help advertisers and agencies understand the value of online audiences. Jag Duggal, who had been head of display strategy and head of product for Google's brand display product group, has been named vice president-product management at Quantcast.

The position is a new one at Quantcast, and also signals a bit of a reorganization, shifting oversight for product development from Quantcast's founding management team, to an industry insider with experience developing products and services inside big organizations.

Duggal will be a member of Quantcast's management team, reporting directly to CEO and co-Founder Konrad Feldman.

Prior to Google, Duggal was a principal in the Digital and Strategy Practice at management consulting firm Oliver Wyman.