Kenshoo Names Oren CIO

Online ad technology firm Kenshoo on Wednesday named Ziv Oren as its new chief information officer. Oren comes from online gaming company 888 Holdings where, as CIO, he oversaw IT infrastructure and operations, as well as business intelligence.

"Kenshoo ... constantly pushes the boundaries in digital marketing," said Oren, referring specifically to its engineering team and recent product launches. He will lead the IT, production, and automation departments globally, as well as manage the day-to-day operations at Kenshoo's Israeli site.

In addition, Oren will be expected to further scale the company's current infrastructure, managing growth across a shifting customer base.

Across its client base, Kenshoo claims to track some 70 million post-click digital marketing conversion activities each day -- or 800 events per second -- which represent, by its own estimate, more than $15 billion in annual sales revenue.

Competing against larger players like Omniture, Kenshoo currently claims more than 650 million keywords managed on its platform, and campaigns running in over 100 countries.

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In addition to supporting the advertising APIs of Google, Yahoo, Bing, and Facebook, the company aids international players like Baidu and Yandex.

To date, Kenshoo says it has completed integration for more than 30 third-party digital marketing platforms, including ClearSaleing for attribution, Criteo for retargeting and LinkShare for affiliate marketing.

After a positive testing period, the company also recently took its social media ad management tool out of beta. According to Kenshoo, agencies that tested the technology included Omnicom Media Group's Resolution Media, Havas Digital and indie Camelot Communications. Zappos was one of the brands involved.

Earlier in his career, Oren served as head of technology operations for Hotbar.com and DealTime, now Shopping.com, a service of eBay.

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