Google Unleashes Zippy Mobile, Analytic Tools

From mobile to social and beyond, Google released a dizzying array of tools, products and services in the first three days of this week. Aside from the social network Google+, each floated to the surface with little fanfare, but made a major splash as they appeared.

On Wednesday, Google launched Mobile Sites landing pages, a free tool that helps marketers without coding experience build professional mobile landing page in minutes. The tool aims to support marketers attempting to reach the more than half of all Americans who will own smartphones by the end of 2011.

Today, 61% of mobile users are not likely to go a mobile site they had trouble accessing from their phone, and 40% go to a competitor's site, according to a recent Google study.

Also, the company also rolled out a social plug-in to track in Google Analytics. The goal is to help Web site owners see how visitors to their site share content using social plug-ins such as +1, and Facebook Like buttons.



The +1 metric tool shows marketers how the social buttons influence traffic coming to a Web site. A Search Impact report looks at organic traffic, rather than paid-search campaigns. The Activity report shows the number of times the page has been +1ed. And the Audience report shows aggregate geographic and demographic information about the Google users who clicked on the +1 sign.

On Tuesday, aside from Google+, the engine introduced, as in "What do you love?" When Google asks the question, answer by typing the word(s) into the search box and click on "search."

The wdyl site then presents query results in 20 widgets containing Google's different types of searches, from news to YouTube to blogs to Picasa for photos. The site made a debut with little fanfare, along with Google Swiffy, which converts Flash SWF files to HTML5, allowing users to reuse Flash content on devices without a Flash player such as iPhones and iPads.


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