Hoping to harness the style savvy of its favorite fashionista customers, Neiman Marcus is launching an "Oh So Zoe" interactive challenge to promote its Fall 2011 Rachel Zoe Collection. Via Facebook,
fans create and submit virtual clothing and jewelry ensembles from the Rachel Zoe Collection, and then describe the look, "channeling Rachel Zoe's unique way with words," the Dallas-based retailer
says. The winner of the challenge will meet Zoe, as well as Neiman Marcus's fashion director, in L.A., and get a $2,500 gift card to Neiman Marcus.