B-to-B Ad Spending Rises, Pages Slide

  • July 6, 2011
B-to-b print ad revenues grew by 1.2% in April, the most recent month for which data is available, American Business Media just announced. Ad pages, however, continued to slide, declining 0.3% from April 2010.

Print ad revenues for the first four-months of 2011 are up 3.4%, while ad pages are up 0.5%, compared with the same period in 2010.

Of the 21 b-to-b ad categories tracked, 12 showed revenue growth in April, with the greatest growth in Movies, Radio, TV & Video (14.5%), Agriculture (10.8%), and Healthcare (7.0%).

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