Paid Search provider Sprinks on Monday entered into an agreement with MarketWatch.com to provide content-targeted, pay-per-click advertising across it's flagship CBS MarketWatch Web site and email
newsletter properties. Through Sprinks, advertisers bid on premium placement for sponsored links through its growing network of content websites. The agreement comes after a successful three-month
test period. Under terms of the distribution partnership, MarketWatch.com will integrate two of Sprinks' pay-per-click advertising solutions - ContentSprinks and DirectSprinks - into its award-winning
CBS MarketWatch editorial pages and its popular email newsletters and opt-in investor tools. Through these contextually relevant sponsored links, advertisers will gain exposure to a qualified, engaged
and lucrative audience.