• July 13, 2011

Nissan is sponsoring the American Advertising Federation's 2012 National Advertising Student Competition. The competition requires AAF college chapter members to develop a 32-page marketing campaign and 20-minute presentation in response to a case study co-authored by Nissan Americas and the AAF Academic Division.

The case study will focus on the Nissan brand as it relates to multicultural audiences. The teams start at the district level, with winning teams advancing to compete nationally. The teams have to pitch to a judging panel selected by the Nissan during the AAF's ADMERICA! national conference next June in Austin, Texas, June 2-5.

The AAF has 15 districts with over 200 college chapters represented. Last year, 148 AAF college chapters competed at the district level, and it is anticipated that that number will increase in 2012.

Nissan Americas will also host the 2011 AAF Student Conference in Washington, D.C., Oct. 27-28.