• July 14, 2011

American Greetings Interactive is offering turn-key sponsorship opportunities for advertisers trying to reach parents getting ready for the upcoming school year.

The Back to School Hub includes editorial integration opportunities, a custom downloadable widget, and Back-to-School greetings that can be shared on Facebook and Twitter.

American Greetings says the hub will also include a "Doodle Designer," which lets users design artwork on an interactive canvas. The company is offering ownership of the hub with an opportunity for the top-level advertiser to integrate their drawing tools, logo or product within the Doodle Designer for the Back-to-School season.

The community will run on ecard sites American Greetings, MSN Greetings, Blue Mountain, Yahoo! Greetings and eGreetings.