Comedy Central Promotes 'South Park' With Fan Campaign


Comedy Central will pump "South Park's" 15th season using a mass attraction at Comic-Con later this month. It includes a confessional booth that offers visitors a chance to appear on the network; this fall, there will be a line of "Cheesy Poofs" available at Wal-Mart.

A "Voice of the Fan" confessional booth will be part of an "ultimate fan experience" set-up at the annual San Diego gathering, where fans will be interviewed about their favorite moments and asked to offer renditions of the "Cheesy Poof" song or show theme, with some selections possibly to be shown on the network, or a commemorative DVD.

The Comic-Con attraction will also have a museum featuring memorabilia such as original storyboards from early seasons of the animated hit and a chance to race Big Wheels.

"South Park's" 15th go-round has been branded "The Year of the Fan."



In the fall, a line of "Cheesy Poofs," the snack eaten by show characters, will be made by Frito-Lay and available at Wal-Mart. For a show that caused considerable controversy with its boundary-stretching content when it launched in August 1997, a promotion that includes PepsiCo and Wal-Mart is notable.

Also this fall, a "South Park" documentary will air on Comedy Central with a portion offering a behind-the-scenes look at the making of an episode.

The 15th season launched in April. The show is syndicated and airs in more than 30 languages.

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