Although a senior Ford official last week conceded that mileage is what consumers want these days as gasoline prices stay at record highs, the alliance ads talk jobs, another big issue. A recent study by the Ann Arbor, Mich.-based Center for Automotive Research said that the MPG proposal could add up to $10,000 to the price for a typical American auto, cutting auto sales and thus costing hundreds of thousands of auto industry jobs in the U.S. The industry ads launch today in seven markets, including Michigan and Washington, D.C.
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