Online Traffic Jumps With War End

  • May 1, 2003
Competitve intelligence provider Hitwise reports that U.S. user traffic to online retailers jumped in April, mirroring the recent rise in the Consumer Confidence Index. Traffic to online retailers sunk to its low for the year at the same time that Coalition Forces hit their low point in the war with Iraq-the weekend of March 22nd, when Arab TV station Al Jazeera aired footage of American bodies and prisoners of war. Since then, however, as U.S. fortunes in the war have risen, traffic to retailer sites has also risen, from 4.8% of U.S. user visits to all sites, to 5.08%, a relative increase of about 6%. "U.S. online consumers appear to be in sync with U.S. consumers on the whole," said Chris Maher, General Manager of Hitwise, North America. "Once the worst of the war was over, their interest in spending improved." Since the weekend of March 22nd, the retail sectors which have seen the biggest increases in relative share of visits as a proportion of all U.S. traffic are; Computers (+ 33%), Appliances & Electronics (+32%), Video & Games (+24%), House & Garden (+23%), and Wholesale & Relationship Sales (+23%).
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