Publics Shops Renew Arbitron

  • July 19, 2011
Radio audience measurement giant Arbitron this morning said Publicis' Starcom MediaVest and ZenithOptimedia units signed new, multi-year contract renewals covering access to its monthly reports in all portable people meter markets, all diary markets, as well as its RADAR and TAPSCAN services. The deal covers eight Publicis-owned companies.
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