Card members can link their cards to the program on the American Express Facebook page and choose their favorite deals. American Express will send statement credits to user accounts as they shop online or in stores, without the need to pre-purchase anything, print out or show a coupon at the point of sale.
In the future, American Express will also deliver Membership Rewards points offers, entertainment access, exclusive content and special events through the app based on a card member's Facebook social graph.
The platform is built upon American Express' Smart Offer APIs, which enable coupon-less offers that remove any hassle at the point of sale for the consumer and free merchants from having to train their staff. The technology also enables American Express to provide detailed reporting on deal redemption and customer loyalty to help merchants design their digital marketing programs.
American Express also unveiled a marketing tool, "Go Social," (americanexpress.com/gosocial) for its small business merchants to create and distribute coupon-less card member offers into digital channels such as Facebook and other platforms. The new "Go Social" tool will help merchants to build their business and evaluate their social offer campaigns with detailed reports that they can access through their own secure dashboards.
National merchants and partners that created special launch deals in addition to the offers and experiences already available in the American Express Network include: 20th Century Fox, Dunkin' Donuts, Whole Foods Market, Lord & Taylor, Outback Steakhouse, Fleming's Prime Steakhouse & Wine Bar, Virgin America, Bonefish Grill, H&M, Roy's Hawaiian Fusion Cuisine, Westin Hotels & Resorts, Carrabba's Italian Grill, Sheraton Hotels & Resorts, Celebrity Cruises, Lenovo, Sports Authority, 1-800-FLOWERS and Travelocity.--Tanya Irwin