Online video ad firm Jun Group is partnering with social gaming provider CrowdStar to allow players to watch branded videos in exchange for earning virtual goods for game play. June Group client list
includes HBO, Frito Lay, Intel and Dove. It says 5% to 25% of viewers who watch its videos share them, visit a brand's Web site or engage in other social interactions.
CrowdStar is the
company behind popular social games, including "Happy Aquarium," "Happy Island" and "Zoo Paradise." In May, it raised $23 million in a first-round funding led by Intel Capital and Time Warner
investments. --Mark Walsh