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Brand Advertising On Facebook Way Up

ClickZ, Wednesday, July 20, 2011 9:15 AM

TBG Digital reports that the number of paid brand advertising campaigns on Facebook rose 104% in Q2 when compared to Q1. Retailers are the fastest-growing marketing sector on the social network's advertising space, with 36% of all impressions. The second-fastest growth spurt involved finance and credit card campaigns, while jobs and education also gained dramatically.

TBG's report states there was a 435% improvement in conversions -- measured by transactions such as purchases, registering for loyalty cards, and RSVPing for events -- when brands targeted existing likes or fans compared to when they did not.

TBG's data also show that Facebook advertising is getting more expensive. Reflecting campaigns run in the U.S., U.K., France, and Germany, CPM rates rose 45% year-over-year in Q2, while cost-per-click jumped 74%.

Read the whole story at ClickZ »

facebook, research, retail, social media

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