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Unilever Hooks Razorfish For Digital

Unilever has named Publicis' Razorfish global digital agency of record for Surf detergent and Dove hair. The agency will help launch new markets and products for the brands.

Keith Weed, Unilever's head of marketing, seeks to streamline the digital agency lineup worldwide. Razorfish joins AKQA, SapientNitro and Euro RSCG.

Read the whole story at Advertising Age »

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