Swarovski Uses Facebook Campaign For Hello Kitty

  • July 21, 2011
Swarovski is launching its first Hello Kitty collection, and the crystal company is using an interactive Facebook campaign to get young women excited about the new jewelry. The campaign includes its first mobile application, which lets fans customize profile pictures with Hello Kitty's sparkling pink bow. (Users can add the sparkly frame to any picture taken on a mobile phone.)
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