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Google Goes Print With Pizazz

  • Adweek, Tuesday, July 26, 2011 2:30 PM
Has anyone out there received a print copy of Google's new trade pub Think Quarterly?  If so, you're one of just a "small number of clients and partners" receiving this "limited edition" mag, according to Lisa Gevelber, Google's head of global ad marketing.
  
In a Q&A with Ki Mae Heussner , Gevelber reveals some of the mag's special features: for one thing, each issue is personalized with the recipient's name (hopefully, more so than every pub I get in the mail, all of which include my name on the cover right over my address!). Ok, the Think Quarterlycover is also magnetic and includes a poetry kit; and one of the pages responds to the warmth of the body like a mood ring.

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