Swinson has fought artifice in advertising photography in depictions of women. The new ads are for L'Oreal's Lanc"me and Maybelline brands. A two-page ad for Lanc"me featuring Roberts, promoted a foundation called Teint Miracle, which it claims creates a "natural light" that emanates from beautiful skin.
The ad for Maybelline featured Turlington promoting a foundation called The Eraser, which is claimed to be an "anti-ageing" product. Swinson said that images of both celebrities had been digitally manipulated and were "not representative of the results the product could achieve."
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