Sharpie Launches Back-to-School Effort

  • July 27, 2011
Urging teens to express themselves, Sharpie has launched a new back-to-school campaign, with print, TV, digital and cinema ads all urging kids to "Start with Sharpie."

Teens can upload their drawings to the company's Web site, which promises to "Take over YouTube" with every single one of their creations on Aug. 27. Print ads are running in Seventeen, Teen Vogue and Us Weekly; TV spots are scheduled to air on such outlets as CW, MTV, FUSE and Nickelodeon.

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