Pizza Hut had the No. 1 ad for its Stuffed Crust Pizzas, with an Ace Score of 634 out of a possible 950. Domino's highest-scoring commercial, which promoted its improved chicken items, had an Ace Score of 629, placing it third in the pizza segment's rankings. Ace Metrix calculates Ace Scores by surveying consumers about advertisements' persuasiveness and watchable qualities.