Citroën Gets Vibrant In New Europe Digital Push

  • July 28, 2011
French car manufacturer, PSA Peugeot-Citroën, once the Official Car of Philosophy Professors in the U.S. before it departed this market around the time of Shoepenhauer's passing, is launching a Europe market digital key-word program via Vibrant Media. The effort uses Virbrant's "Aura" contextual advertising unit to the the company's Citroën DS4 hatchback.

The campaign, which runs until the end of September on auto and lifestyle sites within Vibrant's network of 6,000 or so publishers, uses a transparent overlay that revolves 360 degrees so you can see the whole sheet-metal shebang without leaving the content page.

Jonathan Kopitko, Account Manager, OMD: "This new Aura unit gives the campaign maximum visual impact for the brand - allowing it to 'pop' out of the page.  Together with the keywords allowing the advertising to appear in relevant content, ensures that the New Citroën DS4 campaign will be seen by the target audience."



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