Top Ten Things I Hate About Cold Calls from Media Reps:
- 10) When you return their call, they don't remember who you are.
- They don't know what your product is.
- No matter what
you say, or how you say it, they won't let you off the phone.
- They invoke the client they cold-called 5 minutes ago by first name, "I just spoke with Jim, and he suggested I contact you..."
- If they actually do know Jim, remind you by saying "I know Jim is golfing in the Hamptons this week, so I thought I'd call you directly."
- They are deliberately vague in describing their
product or service (internet reps are the worst offenders).
- They believe they have a "right" to know your media/marketing budget.
- They attack your current strategy and delve into a
negative sell of their competition.
- Instead of introducing themselves and explaining what their company does and how they can support your business, they play 20 questions regarding your
marketing plans.
- When you politely decline, they say, "So you're not interested in... generating quality leads / reaching qualified consumers / improving your ROI / communicating to the
(insert ethnic or minority group name here) community... for your client?"
