• by Karl Greenberg , August 5, 2011

Nissan has launched a program that puts Quick Response (QR) codes on its "On Vehicle Graphics System." The company says it is the first to put the codes on individual vehicle window stickers across its entire lineup. The codes will appear first on 2012 models.

The first of the codes appeared in June on the 2012 Nissan Altima and Sentra, and according to Nissan, this is the first time the codes have been used by an OEM. The company says the QR codes, when connected via smartphone, deliver content via iPhone, Android and BlackBerry devices.

Jon Brancheau, VP marketing, says the technology helps sales staff "make a more effective presentation, as well as providing customers with a 'silent salesperson' if they are shopping the lot after hours. It's a true mass market effort across all products and all Nissan dealerships nationwide -- part of our pledge to bring innovation to every aspect of the vehicle design, buying and ownership experience."

The company says the codes specify vehicle information, key features and available accessories, video product overviews, image galleries, inventory, dealer locator and mailing list opt-ins.

Brancheau said the initial test of the program on the 2012 Altima was "extremely encouraging, with consumers viewing multiple pages and requesting follow-up information regarding current offers and inventory."

Rival Toyota is also using smart codes, but not on product window stickers. The "ToyoTags," are based on a product called "SnapTag" by Denver-based SpyderLynk. The company says that consumers with any camera phone can snap a picture and send the "ToyoTag" to others, while those with iPhone and Android devices can download the SnapTag Reader and scan to get the information, promotion or content that Toyota is offering.

"ToyoTags enable consumers to engage with us wherever and whenever they want information," said Michael K. Nelson, interactive communications marketing manager at Toyota, in a company statement. The company is using them in print publications, the company web site and online portals and product display signs at events such as the L.A. and Detroit Auto Shows.